The Nursery
A brand and logo developed from the ground up, plus a custom site with event sign-ups that track attendees, built on a data architecture designed around how the team works.
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The brief
The Nursery is a research agency that connects people, brands and creativity. They needed a distinctive identity and a website that could do more than present information: it also had to handle event sign-ups and keep track of who is attending.
What we did
- Developed the brand and designed the logo, a sprouting leaf that reflects the idea of growing ideas
- Chose a bold, colourful palette to carry across the website and future collateral
- Designed the data architecture behind the site, so events, sign-ups and attendees are all connected
- Built a website where visitors can sign up for events and the team can see and manage attendance
More than a brochure site
Sign-ups are stored and linked to each event, so The Nursery can see who has registered and keep track of attendees without juggling spreadsheets.
The result
A confident, recognisable brand and a site that works as a practical event tool, live at thenursery.greencrown.studio.